The facts speak for themselves
75 million players
200 million minutes of playing time every hour
A game at the top of the charts
You guessed it, Angry Birds is one of the most successful game apps, fighting its place in the top 4 of the iPhone/iPod apps ranking, competing with Doodle Jump, Tap Tap Revenge 3 and Pocket Gold (Have you heard about those? Because I hadn’t…). It’s already hard enough to remain in the top position considering the fierce mobile app competition, but Angry Birds is taking it to the next level.
A successful and stable download rate has lead to a surge in advertising and merchandising around the Angry Birds phenomenon. This popularity ultimately had a global effect on the brand, which lead to its next development in dominating the mobile gaming world…
Rovio (The company behind Angry Birds) has announced a unique partnership with 20th Century Fox, accompanying their new summer movie release.
How more appropriate could it be?
Rio – a new animation movie, features the story of the exotic bird, Blu (a blue macaw) trying to learn how to fly in order to save his female partner (Jewel) who’s been kidnapped by animal smugglers.
The story has an intriguing similarity with the Angry birds story line, making it ideal for the Rovio designers to come up with a “Rio” version of their own game.
Mobile apps are taking a serious chunk of people’s daily mobile usage, nearly equaling messaging, and beating voice calls and web browsing. They have almost become the preferred activity giving an amazing opportunity for apps to flourish, during our extended dedicated time – averaging 11 hours per month.
I truly believe that the movie and the game will compliment one another, driving the Angry Birds popularity forward - therefore proving to be a highly effective global campaign for Rovio. The full growth of Rovio is yet to be determined, whether it can ever be as big as Facebook or even Google. But will it really? Only time will tell.